Iqra Ayub

Iqra Ayub

Keyword Research & SEO Strategy

Keyword Research & SEO Strategy

Service Information

Great SEO starts with knowing what to target and why. I build keyword strategies grounded in search intent, competition, and your revenue goals.

Research depth

Keyword discovery, intent mapping, competitor gap analysis, and topical cluster planning — so content and technical work pull in the same direction.

Strategic roadmap

A clear plan for which pages to create, optimize, or consolidate — with KPIs for rankings, traffic, and conversions.

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Affiliate & content sites

Experienced rebuilding organic traffic and revenue for niche and affiliate sites through systematic strategy and execution.

  • 01 Intent Mapping

    Keywords grouped by what searchers want — informational, commercial, or transactional.

  • 02 Competitor Gaps

    Opportunities your rivals rank for that you are missing.

  • 03 Content Roadmap

    Prioritized topics and pages for the next 90 days and beyond.

  • 04 KPI Tracking

    Rankings, traffic, and conversion metrics tied to strategy milestones.

frequently asked questions

  • What is included in an SEO strategy?
    Keyword discovery, search intent mapping, competitor gap analysis, topical cluster planning, and a prioritized content or optimization roadmap.
  • How long does strategy work take?
    Most strategy documents are delivered within 7–10 business days after discovery and access to analytics/search data.
  • Do you work with affiliate sites?
    Yes. I regularly build roadmaps for affiliate, niche, and content-led sites focused on organic traffic and revenue recovery.
  • How do you measure success?
    Rankings, organic traffic, impressions, and conversion-related KPIs tied to the pages and topics in your roadmap.
  • Can you execute the strategy too?
    Absolutely. Strategy defines priorities; I can execute on-page, content, technical, and off-page work as follow-on engagements.

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