About me
✨ Hey! I'm Iqra Ayub. I'm a results-driven SEO Specialist and digital marketing professional with 6+ years of experience helping businesses grow through organic search. From technical audits and keyword strategy to content optimization and link building, I turn data into rankings, traffic, and measurable ROI.
10 +
Years of hands-on SEO and digital marketing experience.
300 %+
Organic traffic growth achieved for multiple client campaigns.
4 +
Industries served — eCommerce, tech, healthcare, and professional services.
10 +
Years creating content and growing audiences through blogging since 2013.
My Approach to SEO & Content Strategy
- - Research & Strategy
- - Technical Optimization
- - Content & Link Building
Research
Every engagement starts with keyword research, competitor analysis, and audience intent mapping — so every recommendation is backed by data, not guesswork.
Optimization
I audit site architecture, Core Web Vitals, on-page elements, and schema markup to ensure search engines can crawl, index, and rank your content effectively.
Growth
Through SEO copywriting, content strategy, and ethical link building, I help clients achieve sustained organic traffic growth — including 300%+ improvements across multiple campaigns.
My Go-To Tools
95%
SEMrush
92%
Ahrefs
88%
Moz
91%
Google Analytics 4
87%
Ubersuggest
Work Experience
An SEO Specialist with 6+ years of proven results
IQWrites Digital Marketing Agency
Feb 2020 – PresentSEO Specialist & Founder
Plan and execute end-to-end SEO campaigns across eCommerce, tech, healthcare, and professional services.
Achieved 300%+ organic traffic growth for multiple clients through systematic on-page and off-page optimization.
helotech.net
Jan 2015Creative Writer (Freelance)
Produced SEO-optimised technology articles and blog posts targeting relevant search queries.
Applied keyword research to inform content topics, headings, and internal linking structure.
Self-employed
Oct 2013 – PresentBlogger & Content Creator
Manage personal blogs covering lifestyle, technology, and general interest topics.
Apply SEO fundamentals — keyword targeting, meta optimisation, and internal linking — to grow readership organically.
Asad M.
Upwork Client · 5.0 ★
Great Communicator
Upwork Client
SEO Strategy Project · 5.0 ★
Iqra started our contract with a meeting to outline the plan that we would work to. She gave regular updates and worked independently to a high quality. Very pleasant to communicate with, and very knowledgable in her field. I would certainly recommend her SEO work.
Stefan R. A.
Social Media Content · 5.0 ★
I had a great experience working with Iqra on content creation. She delivered high-quality texts that were clear, well-structured, and perfectly aligned with the project requirements. I especially appreciated her attention to detail and her ability to capture the right tone and message. Communication was smooth throughout the entire collaboration, and she consistently met deadlines. She was professional, responsive, and easy to work with. I highly recommend Iqra to anyone looking for a reliable and skilled copywriter, and I would definitely work with her again in the future.
Kate M.
Facebook Content · 4.0 ★
The writer was communicative and followed the brief, and I appreciate the time and effort put into the project. For this type of social media content we needed hooks and captions that felt more relatable and closely connected to what was happening in the videos. I appreciate the work and wish her the best with future projects!
frequently asked questions
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What does your SEO process look like?I start with a discovery call to understand your goals, then conduct a site audit, keyword research, and competitor analysis. From there I build a tailored SEO roadmap covering technical fixes, on-page optimization, content strategy, and link building — with regular reporting throughout.
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Which tools and platforms do you use?I work with WordPress, Shopify, and custom CMS platforms. My toolkit includes SEMrush, Ahrefs, Screaming Frog, Google Search Console, Google Analytics 4, Moz, and Ubersuggest for audits, tracking, and reporting.
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How long does an SEO project take?A technical SEO audit typically takes 1–2 weeks. Full SEO campaigns run 3–6 months for meaningful ranking improvements, with ongoing retainers for sustained growth. Timelines depend on site size, competition, and current SEO health.
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Do you optimize for mobile and Core Web Vitals?Yes — mobile-first indexing is central to my approach. Every audit covers Core Web Vitals, responsive design, page speed, and mobile usability to ensure your site performs well across all devices.
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Do you offer ongoing SEO support after the initial project?Absolutely. I provide monthly performance reports and am available for ongoing support, strategy adjustments, and content updates. Many clients work with me on a long-term retainer for continuous organic growth.
Contact For Work
news & blog
latest news & article
- Case Studies Jul 22, 2026
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- General Jul 14, 2026