project details

• Role : Performance Marketer
• Skills : Google Ads, Meta Ads, Campaign Optimization, Conversion Tracking
• Client : Adoro

Project Overview

As Performance Marketer for Adoro — a luxury fashion and lifestyle brand — I plan and run paid acquisition across Google Ads and Meta Ads. The focus is profitable growth: reaching the right shoppers, testing creatives against Adoro’s premium aesthetic, and turning traffic into higher-value orders.

Role & Responsibilities

Own end-to-end paid media for Adoro — campaign setup and optimization on Google Ads and Meta Ads, audience targeting, creative testing, bid and budget management, and performance reporting against sales KPIs.

Skills & Tools

Google Ads, Meta Ads, Campaign Optimization, Audience Targeting, Creative Testing, Conversion Tracking, Performance Reporting

Results & Focus

Campaign optimization delivered clear sales lift in tracked windows — including ~55% more orders and ~79% higher average order value day-over-day — by aligning ad spend with products and messaging that convert.

• 01
  Google Ads

  Planned and managed Google Ads campaigns targeting high-intent fashion and lifestyle audiences for Adoro.

• 02
  Meta Ads

  Ran Meta Ads creatives and funnels to drive awareness, consideration, and purchase for Adoro’s premium collections.

• 03
  Performance tracking

  Tracked orders, AOV, and day-over-day performance to double down on what converts.

• 04
  Conversion focus

  Optimized budget and creatives toward higher order volume and stronger average order value.

Ongoing work

Ongoing performance marketing for Adoro across Google and Meta to scale paid acquisition while protecting efficiency.

faq

frequently asked questions

• What does a Performance Marketer do at Adoro?
  
  I run Google Ads and Meta Ads for Adoro — from campaign structure and targeting to creative testing, bidding, and ongoing optimization against sales goals.
• Which platforms and campaign types?
  
  Search, Shopping, and Performance Max style campaigns on Google, plus awareness and conversion campaigns on Meta (Facebook & Instagram), tailored to Adoro’s luxury brand positioning.
• How is success measured?
  
  Orders, average order value, quantity per order, and day-over-day sales trends — optimizing toward growth without losing efficiency.
• Can you share performance outcomes?
  
  Yes — tracked sales windows have shown strong lifts in order volume and AOV when creatives, audiences, and budgets are aligned.

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